How to get more jobs as a tradesperson (UK, 2026) —
every lead source ranked by what it really costs you.
There is no shortage of people wanting to sell you leads. What is rarer is a straight ranking of where a one-person trade business’s work actually comes from, what each source costs in money and evenings, and what to do with the lead once it lands — because that last part is where most of the money is lost.
Written by the founder — a UK Gas Safe registered & NICEIC engineer. Published 9 September 2026.
Full disclosure: Quick Lead is our product, so read this with that in mind — this is our website, not a neutral directory. What we promise instead of neutrality: every price and feature claim about another product was checked against that vendor’s own website in September 2026, sources are linked, and we say plainly when a rival is the better pick. Spot an error? [email protected].
Seven sources of work, ranked for a one-person business
Ranked by cost per job won and the evenings it eats. Your trade and postcode will shuffle the middle; the top and bottom rarely move.
1. Repeat customers and referrals
Cost: nothing but doing good work and asking. Effort: a habit, not a project.
The best job you will ever get is the neighbour of the last one. What most sole traders do badly is the asking: a text the day after the job saying thank you, with a link to leave a review and a line saying you are taking on work in the area. Keep every customer’s details somewhere you can search, so when the boiler you fitted is due a service you are the one who reminds them, not the other way round.
2. Google Business Profile
Cost: free. Effort: one evening to set up, ten minutes a week after.
When someone types “emergency electrician near me” the map results are the whole first screen on a phone. Getting into them needs a verified profile with the right category, your real service area, opening hours you honour, photos of actual work, and reviews that keep arriving. Answer every review, including the bad one. Most of your local competitors have an unclaimed or abandoned profile, which is the opportunity.
3. Letting agents and landlords (gas and electrical trades)
Cost: free to win, but they pay on account terms. Effort: a few visits to local agents, then relentless paperwork discipline.
Every rented home needs an annual Landlord Gas Safety Record and, in England, an EICR at least every five years. That is work on a calendar, from a customer who is legally obliged to buy it. Agents choose contractors on three things: you turn up, you send the certificate as a clean PDF the same day, and you tell them before the next one is due. Get those right and one agent is worth more than any lead site. Our letting agent page goes deeper.
4. Checkatrade
Cost: a monthly membership, with enquiries included. Effort: vetting to join, then replying fast.
Checkatrade is a public profile homeowners browse and contact directly, paid for by subscription rather than per lead. The value is the reviews you accumulate on it; the cost is that an enquiry sitting unanswered in your inbox is membership money you have already spent. See what to do with a Checkatrade lead.
5. MyBuilder
Cost: you pay when the homeowner shortlists you. Effort: express interest quickly and specifically.
Homeowners post the job, trades express interest, the homeowner shortlists a few and you pay for the shortlist. The trades who win are the ones whose interest note reads like they read the job. Templates lose. See the MyBuilder page.
6. Rated People
Cost: per lead, paid before you know if you have won. Effort: low to buy, high to convert.
You buy the lead, and so do up to two other trades. The economics only work if you phone within minutes, because the homeowner books whoever calls first and sounds competent. A lead bought at lunchtime and phoned at seven is a donation. See the Rated People page.
7. Bark
Cost: credits per response, priced by job type and demand. Effort: low, which is the problem.
Bark shows you the credit cost before you respond and covers many trades, including ones the others do not. Because it is easy to spend credits, it is easy to spend them on enquiries you never follow up. Track every credit against a job outcome for a month before deciding. See the Bark page.
Cost, effort and who else gets the lead
| Source | How you pay | Who else gets it | What wins |
|---|---|---|---|
| Repeat & referral | Nothing | Nobody | Asking, and a searchable customer list |
| Google Business Profile | Nothing | Everyone on the map | Reviews, photos, answering the phone |
| Letting agents | Nothing (account terms) | Their existing contractor | Same-day PDF certificates, reminders |
| Checkatrade | Monthly membership | Whoever else they contact | Reviews on profile, fast reply |
| MyBuilder | Per shortlist | The rest of the shortlist | A specific, quick interest note |
| Rated People | Per lead | Up to two other trades | Phoning within minutes |
| Bark | Credits per response | Other responders | Tracking credits against outcomes |
Platform models described from each platform’s own trade-facing pages; pricing changes often and varies by trade and area, so check the live page before joining. Regulations: HSE on landlord gas safety and GOV.UK on the 2020 electrical safety regulations.
Speed of reply beats every source on this page
Every paid platform above sends the same enquiry to more than one trade, and every one of them tells its members to respond quickly because enquiries go cold. The homeowner is not comparing quotes at leisure; they are booking the first competent person who gets back to them. Which means the lead you win is rarely the cheapest one — it is the one you answered from the van in the two minutes between jobs.
The practical problem is that the lead arrives as an email while you are working, in an inbox with the supplier invoices and the newsletters, and by the time you sit down that evening there are eleven of them and three have gone cold. Fixing this is not a marketing problem, it is an admin one, and it is worth more than another lead subscription.
What to do about it, whatever software you use:
- Give every platform a single dedicated address, so leads never share an inbox with anything else. How to auto-forward from Gmail and Outlook.
- Have a two-line reply ready that asks the one question you need answered and offers two time slots.
- Send a booking link rather than playing phone tag; let them pick the slot.
- Log every lead with its source and outcome. After a month you will know which platform to cancel.
Quick Lead exists to do steps one to four for you: a dedicated [email protected] address, AI that turns each lead email into a job card with the customer’s details, a WhatsApp booking link, and a record of where the job came from. It will not find the lead. It will make sure you are the first to answer it.
Questions about getting work
Be the first to reply, from the van
Forward one real lead email to your Quick Lead address during the 14-day trial and see how long it takes to turn into a booked job. No card, no contract.
Start your free 14-day trial →No card needed · Cancel anytime · Questions? [email protected]
Related guides
Eight tools priced side by side, the per-user trap explained, and a two-year cost table for a one-person business that might add an apprentice. CP12 software compared (2026)
Five Landlord Gas Safety Record apps for a one-person gas business: what they cost, what they include, and what the law actually requires of the record. EICR software for electricians
What an EICR must contain, the landlord deadlines that drive the work, and four apps that produce one, priced honestly. Checkatrade leads
What happens to a Checkatrade enquiry after it lands in your inbox. MyBuilder leads
Shortlists go to whoever answers first. Rated People leads
You paid for the lead; make sure you answer it. Bark leads
Credits spent on a lead you never followed up are gone. Letting agent work
Annual CP12s and five-year EICRs: the steadiest repeat work there is. Auto-forward your lead emails
Gmail and Outlook, step by step, so every lead lands in one place.
Checkatrade, MyBuilder, Rated People, Bark and Google are trademarks of their respective owners. Quick Lead is an independent product and is not affiliated with or endorsed by any of them.